Media Advisory
Attention:  Picture desks, forward planners, Commissioning editors

New York, 2 May 2012

Mandela family – Nelson Mandela’s daughter, granddaughter and Mayor Bloomberg to launch ‘Zenani Campaign’

Zindzi Mandela will join Minister Joel Sibusiso Ndebele at Decade of Action campaign launch in New York

Photo-call, 12.45pm, 2 May 2012, The Pierre, 2 East 61st Street at Fifth Avenue

The Mandelas are launching a campaign in memory of Zenani Mandela, Nelson Mandela’s great-granddaughter.

Zenani was tragically killed in a car crash in June 2010. The family are launching a campaign to protect children on the roads worldwide for the United Nations Decade of Action for Road Safety.

Mayor Michael Bloomberg and Hon. Joel Sibusiso Ndebele, Minister of Transport South Africa will join them on 2 May 2012 at The Pierre Hotel, New York City. Launch is part of the Decade of Action Forum.


Photocall at 12.45pm Wedgewood Room;
Zenani Campaign launch speech, Zindzi Mandela 11.30am Cotillion Room;
Media registration Regency Room. open from 09.00am.


Please contact Avi Silverman. +447967229374
Interview bids welcome.


The Zenani Campaign is being launched by the Make Roads Safe campaign, the Road Safety Fund and members of the Mandela family. It is a ‘Mandela Day’ initiative for the UN Decade of Action for Road Safety.
It will aim to protect children on the roads, and reduce the numbers of child road fatalities and injuries by supporting road safety projects. It also aims to raise awareness with the ‘Zenani wristband’.
Road crashes are the number one killer of young people over 10 years old worldwide. 1,000 young people are killed on the world’s roads every day.

Avi Silverman
Director of Campaigns and Communications

Mobile: +44 (0) 7967 229374
Direct: +44 (0)207 747 5181

60 Trafalgar Square

Support the UN Decade of Action for Road Safety 2011-2020