taste of africa pavilion

ROZENDAL HIBISCUS VINEGAR WINS 2011 SOFI ™ GOLD AWARD FOR OUTSTANDING VINEGAR FROM THE NATIONAL ASSOCIATION FOR THE SPECIALTY FOOD TRADE

(July 11, 2011) – Rozendal Hibiscus Vinegar was named Outstanding Vinegar of 2011 in the 39th sofi™ Awards competition from the National Association for the Specialty Food Trade, Inc.  The sofi Awards recognize excellence in specialty foods and beverages and are a coveted industry honor. “sofi” stands for Specialty Outstanding Food Innovation.

Rozendal Hibiscus Vinegar was one of 125 Silver Finalists selected by a national panel of specialty food experts from a record 2,236 contenders across 33 Awards categories. Gold Winners were announced at the 57th Summer Fancy Food Show in Washington, D.C., at a red-carpet ceremony hosted by Celebrity Chef Cat Cora

“We are thrilled that the judges picked our Rozendal Hibiscus Vinegar,” said Nathalie Ammann, co-founder of Rozendal Botanical Vinegar’s.  “We love what we do and to be able to spread the flavor of these unique vinegar’s that are both a culinary treat and health tonic from South Africa is a great honor.” 

The sofi Awards are open to members of the NASFT, a not-for-profit trade association established in 1952 with more than 2,700 members throughout the U.S. and abroad. For more information on the NASFT and its Fancy Food Shows, go to www.specialtyfood.com and for complete coverage of the 2011 sofi Awards, visit foodspring.com/sofiawards.

“Amid the most competitive year ever for the sofi Awards, the 33 Gold Winners stand out as great examples of the creativity and commitment to quality that are the foundation of the specialty food industry,” says Ann Daw, president of the NASFT.

Rozendal Botanical Vinegar’s
www.rozendalvinegar.co.za
[email protected]

NASFT Media Contacts:
Ron Tanner, VP Communications & Education; 646-878-0115, [email protected]
Louise Kramer, Communications Director; 646-878-0130, [email protected]